The Arthur Murray Culture

First, let’s talk about what “culture” means. Several other mega businesses have developed their own culture. We think of Apple, Trader Joe’s, Ikea, Starbucks, CrossFit, etc.
How is it possible that a ballroom dance studio franchise could have its own culture?
What is that culture all about and how can it be same across the world in over 270 Arthur Murray locations?

For those of you that have experienced it, you can unequivocally say our environment is different than no other. When you walk into an Arthur Murray, some have said it is like walking into movie. Everyone is so well put together, happy and greets you with a smile. Music is playing, people are dancing and there is such a buzz in the air. The first time you walk in, you think, “Is this for real?” because it’s so easy to be skeptical of the world these days and and not believe true happiness when you see it.

We recently had a VIP dinner dance for a group of our clients in a private room at a local restaurant. We began the evening with cocktails and socializing, moved on to a family style sit down dinner followed by dancing. We didn’t do anything special but just be ourselves and dance with each other. The feedback we received from the wait staff and specifically the bartender was astonishing. They were smiling and having a good time right along with us! The bartender told me at the end of the evening that we were the best group he has ever serviced! What made it so special? Honestly, nothing, and I find it a little sad that this type of engagement is rare. Well, you know what it was? It was the Arthur Murray Culture.


The culture that has been created inside of each dance studio overflows everywhere we go. What that culture is, is the acceptance of all people in an encouraging, feel free to make a mistake type of environment. It’s a culture that claps for the Mailman and Sparklets delivery guys when they walk into the studio. Do you think there is any other place that does that? A culture that encourages you to go out of your comfort zone and achieve the things you didn’t think were possible.

This culture is so universal that our fellow franchisees shared with us what their experience was like when they opened their first Arthur Murray in Japan. Japan’s historical style of learning is the exact opposite of the Arthur Murray approach. They take their learning very seriously. They do not associate having fun with learning a skill. Not only did these franchisees that were new to Japan have a language barrier, but they also had to overcome centuries of traditional Japanese styles of learning. After several years of Michael and Susan Mitsu training and teaching in their Osaka, Japan location, they too have now instilled that same fun environment in their location. This is how strong the Arthur Murray culture is, it can transcend into another country, rich in traditions like the Japanese culture.

I am so proud to be a part of this culture and help instill the traditions that started over 106 years ago with Arthur and Kathryn Murray into my staff and students. If you are lucky enough to be a part of it, you know exactly what I’m talking about. If you aren’t, I highly recommend you check it out! Words can’t explain the Arthur Murray effect; you have to experience it for yourself one step at a time.

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